Over 12 years of active development SP mark "Zaritron" has earned the trust and popularity among consumers, but in the early 21st century because of Russian economic collapse, the joint venture ceased to exist and the production of watches under the brand name "Zaritron" was suspended. The revival of the legendary brand began in 2007 after incorporation "the Penza watch factory", in which the new owner of the brand was the Group of companies "CHASPROM". The new owner has continued the tradition of the brand, founded in Soviet times, while not forgetting about the modern market trends. All products manufactured under the brand "Zaritron" meets the Standards adopted in the USSR.
